The COVID crisis has revealed how remarkably workers apply “hidden” capabilities their organizations never used before, shifting quickly to their most pivotal contributions.* What may be less obvious is how this has accelerated melting traditional jobs into fluid work. The phrase “fluid work” captures how work has melted, released from the confines of a regular full-time job, just like water released from melted ice. This reveals important patterns behind today’s celebrations: The crisis has shown that work and workers are more “fluid” and work won’t just refreeze into the old shape when the crisis abates.
